3 Rolex Watches We’d Love to See at Watches & Wonders 2025
With Watches & Wonders 2025 just around the corner, it’s the perfect time to daydream about some grail-worthy Rolex releases that could take the stage. While some of these models may lean more toward fantasy than reality, we know that Rolex has the knack for surprising us with exactly what we never knew we wanted. So, here’s hoping this wish list reaches the right people at Rolex in time!
Rolex Submariner Date - 126618LV
Nickname: ‘Loki’
A solid gold, green-dialed Submariner? Now that’s a combination that could stop the watch world in its tracks. Dubbed ‘Loki’ after the mischievous Marvel character, this would be a true statement piece—a nod to Rolex’s rich history of bold, iconic watches, but with an opulent twist. A green Submariner in solid 18k yellow gold could easily revive the spirit of the legendary “Hulk” (ref. 116610LV), but with even more luxury and sophistication.
While it’s a long shot for 2025, it would align with Rolex’s growing focus on precious metals, so we can dream, right? A release like this would be the perfect way to reignite the Submariner’s legacy and captivate collectors once again.
Rolex Daytona - 126511LN
Nickname: ‘Iced Late’
The Rolex Daytona is undeniably a legend, but what if the brand took this iconic chronograph in a bold, new direction? Picture a two-tone Daytona, blending the warmth of rose gold with the classic strength of Oyster steel. This “Iced Late” concept—named for the creamy hue of rose gold—would offer a refined yet modern twist on the Daytona, an iteration Rolex has never released. The combination of rose gold and stainless steel would create a visually stunning, and something that we just haven’t seen before from Rolex. It’s the kind of design that would not only turn heads but also quickly capture the hearts of collectors worldwide.
While the chances of this becoming a reality in 2025 may be slim, the introduction of new two-tone variants in the Daytona collection could bring something similar to life in the near future. Rolex has a knack for keeping its innovations under wraps, but if the brand does decide to experiment with rose gold on the Daytona, this design would surely make waves and set the watch world abuzz.
Rolex GMT-Master II - 126710RONR
Nickname: ‘Coke’
The long-awaited ‘Coke’ GMT-Master II (black and red bezel) has been a hot topic among collectors for years. With rumors swirling about the potential discontinuation of the Pepsi variant (blue and red bezel), many are hoping for the return of the black-and-red bezel that made the GMT-Master II ‘Coke’ a fan favorite.
The timing seems promising, especially after Rolex filed a patent in February 2024 for a new bezel design that hints at the possibility of the ‘Coke’ returning in 2025. If Rolex doesn’t release this model next year, it’s safe to say it’s on the horizon. Either way, we can’t help but hope for the return of this striking, versatile color scheme, which would surely be a hit among collectors looking for a fresh take on a classic.
In conclusion
While none of these releases are guaranteed, Rolex has a way of turning even the wildest ideas into reality. Let’s hope that some (or all) of these grail models make an appearance at Watches & Wonders 2025, sparking a new wave of excitement in the world of high-end horology.
To see what Rolex released last year, check out our post on top 3 Rolex watches from watches and wonders 2024
Is a Rolex Watch a Good Short-Term Investment in 2024?
After a tumultuous year in 2023, consumers generally perceive that the majority of Rolex models may not be lucrative short-term investments. This sentiment arises from the watch market's volatile nature and the inundation of second-hand watches saturating the secondary market, making many Rolex watches highly competitive to sell at a premium.
Nevertheless, the long-term investment potential remains intact, allowing enthusiasts to acquire their long-awaited timepieces with the intention of holding onto them for the next 3-5 years, if not longer.
Should Rolex be Considered an Investment?
This categorisation varies depending on the perspective. From a collector’s standpoint, Rolex is not typically classified as an investment but rather as an heirloom that can be passed down to future generations.
Conversely, those attempting to sell you a watch might label it a ‘potential investment,’ as it could yield a modest return over the years of ownership. It’s essential to note that this viewpoint may be slightly biased, potentially making the purchase more palatable, particularly when the watch’s price exceeds the recommended retail price.
Should I Still Buy a Rolex if it Won't Appreciate as an Investment?
Certainly, consider Rolex as a brand to own, as it stands out among Swiss watch manufacturers for producing a superior product that can be liquidated and converted into cash anywhere in the world. While not guaranteeing profitability, this suggests that in times of urgent need for cash, a Rolex watch could serve as a reliable asset to quickly convert into funds.
What is the Best Rolex to Purchase in 2024?
Out of the entire collection of watches that Rolex offers, the top three watches consistently recommended are the Daytona, GMT Master II, and the Submariner. All three of these watches boast excellent heritage within military, popular culture, and engineering communities, solidifying their status as timeless classics.
What are the best ways to retain the value of my Rolex?
The optimal method for maintaining the value of your Rolex watch is by ensuring it stays in impeccable condition. This involves securely storing it in a dedicated watch case, such as our Clam Single Watch Travel Cases. This serves as the ideal solution to safeguard your watch from scratches or dents, whether during travel or when stored in a vault or safe.
For those aiming to preserve the bracelet of their watch in optimal condition we highly recommend considering the switch to one of our Rolex Rubber Straps.
By doing so, you can uphold the pristine appearance of your bracelet and minimise the general wear and tear associated with careful ownership.