It’s been another year since Rolex introduced a new steel GMT Master II with the release of the "Bruce Wayne" in 2024. However, a new patent filed that same year for a black and red bezel GMT Master II has raised speculation about the future of the iconic Rolex GMT Pepsi model.Could this be the final year for the GMT Master II Pepsi? Let’s explore the history and your key questions around this beloved timepiece.
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When Was the GMT Master II Pepsi Introduced?
The first ceramic version of the GMT Master II “Pepsi” was launched in 2014 under reference 116719BLRO, but it was only available in 18k white gold. After four years, Rolex discontinued the white gold variant with the black dial and introduced a stainless steel version in 2018, with reference number 126710BLRO. This marked the first blue and red ceramic bezel GMT in steel.
One notable difference, besides the material, was the introduction of the jubilee bracelet for the steel version—something the white gold model never offered. Later, in 2021, Rolex reintroduced the option for the classic oyster bracelet.
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How Many Bezel Variations Exist for the GMT Master II Pepsi 126710BLRO?
There have been three main bezel variations for the steel “Pepsi.”
- MK1 (2018): The first iteration had the lightest shade of blue and red.
- MK2 (2019): A darker version of the blue and red bezel.
- MK3 (2021): A more refined bezel with improved colors, widely regarded as superior to the MK2.
Collectors particularly prize the MK1 due to its limited production time and unique bezel coloration.
How Long Has the GMT Master II 126710BLRO Been in Production?
The steel Pepsi was introduced in 2018 and has now been in production for 7 years (as of 2025). Rolex models typically have a lifespan of 5–10 years, so the Pepsi falls within the expected range for discontinuation.
What Production Issues Have Plagued the Rolex GMT Master II Pepsi?
Rolex has faced challenges perfecting the bezel colors for the “Pepsi.” The process involves dyeing the bezel in stages, starting with red and then adding blue. Achieving a crisp transition between the two colors without producing a purple hue where they meet has proven difficult.
Rolex’s high standards mean that only about 1 in 10 bezels meets their exacting quality control, making the process both time-consuming and costly.
Could the GMT Pepsi Be Discontinued in 2025?
While there is no definitive confirmation that the GMT Pepsi will be discontinued, Rolex tends to phase out models after a period of 5–10 years. With the potential introduction of a new “Coke” model (black and red bezel) in 2025, many speculate that the Pepsi might be retired at the next Watches & Wonders event in April 2025.
What Is the Rolex GMT Master II - 'Coke'?
The “Coke” refers to the black and red bezel variant of the GMT Master II. A patent filed in 2024 suggests that Rolex is planning to reintroduce this colorway. If this happens, the Coke could replace the Pepsi, though it’s also possible that both could coexist in the Rolex lineup.
In conclusion
As Rolex continues to evolve its iconic GMT Master II line, the future of the “Pepsi” model remains uncertain. Since its reintroduction in 2018, the Pepsi has enjoyed a remarkable run, but Rolex’s typical production timelines suggest it could soon be discontinued, especially with the anticipated arrival of the “Coke” variant in 2025. However, as with all things Rolex, nothing is set in stone. Collectors and enthusiasts will be eagerly awaiting the next Watches & Wonders event to see whether this marks the final chapter for the beloved Pepsi or if it will continue its legacy in the Rolex collection.
For current owners of the Rolex GMT Pepsi, this iconic timepiece remains a prized possession, and we offer a variety of high-quality Rolex straps to complement and personalise your GMT Master II. Whether the Pepsi stays or goes, it has undoubtedly secured its place as one of Rolex’s most celebrated and collectible timepieces.
