Worst Rolex watches of 2024

The Worst 3 Rolex Watch Releases from Watches and Wonders 2024.

Where there are triumphs, there inevitably lurk a few disappointments. Let's delve into the three Rolex watches from Watches & Wonders 2024 that failed to impress, earning them a spot among the year's biggest letdowns.

Rolex DeepSea - A.k.a 'The Oil Baron'

Rolex Watches and wonders 2024 Deepsea

The new Rolex Deepsea in full gold is a conversation starter. While its hefty 18k gold construction makes it less suited for deep dives, it offers a luxurious take on a professional-grade timepiece. This might appeal to collectors who value Rolex’s engineering heritage with a touch of opulence. However, the substantial weight and price point compared to the stainless steel Deepsea may limit its audience.

Rolex Daytona - M.O.P Dial & Diamond Bezel

Rolex Watches and wonders 2024 Daytona

The new gem-set Daytona collection offers a luxurious take on the iconic chronograph, featuring sparkling diamonds and a rare pearl dial. While it caters to a distinct clientele comfortable with a £90-100,000 price tag, it might not be the most universally desired iteration of the Daytona.

Rolex Sky-Dweller - Jubilee Variant

Rolex Watches and wonders 2024 Skydweller

The Rolex market softening has impacted the Sky-Dweller, especially full yellow or rose gold models priced above £40,000. Rolex’s introduction of a Sky-Dweller with a jubilee bracelet presents an interesting twist. While it might increase the retail price, it could also broaden the watch’s appeal to those who prefer the jubilee style. The net effect on secondary market prices remains to be seen.

What did Rolex do well in 2024?

Rolex’s Watches and Wonders 2024 lineup offered a diverse range of releases, with some models sparking more excitement than others. Check out our article on the Top 3 Rolex Watches at Watches and Wonders 2024

Rolex Watches and wonders 2024

Top 3 Rolex Watches from Watches & Wonders 2024

Watches & Wonders is here, and Rolex lovers are buzzing with excitement over the brand's latest releases. Let's dive into the coolest picks that are sure to turn heads!

Rolex GMT Master II - Black & Grey Bezel (A.k.a Bruce Wayne)

Rolex Watches and wonders 2024 GMT Master 2

In a surprising turn of events, the iconic black bezel GMT Master II has made a comeback, albeit with a unique twist: a striking grey half encircling the bezel, a departure from its previous full black design discontinued back in 2019. Anticipated by numerous watch enthusiasts who had seen mock-ups circulating on reddit prior to its release, this rendition, though lacking in groundbreaking originality, stands out as Rolex’s most notable steel release in 2024.

We anticipate that this watch will typically be sought after in your local ads but won’t be excessively in demand within a year.

Rolex 1908 - Platinum Guilloche rice-grain motif

Rolex Watches and wonders 2024 1908

Rolex’s most captivating addition to the 1908 lineup is a platinum model featuring a mesmerizing Guilloché rice-grain dial. This luxurious timepiece joins the existing white and yellow gold variants, and it arguably steals the show. However, prepare to loosen your purse strings – the leather-strapped platinum 1908 starts at a cool £26,000. While a slightly lower price point would undoubtedly propel it to mega-hit status, the exclusivity and intricate craftsmanship undeniably justify the cost.

Rolex DayDate 40 / 36 - Green Dials

Rolex Watches and wonders 2024 daydate

Rolex caps off its latest releases with a stunning Day-Date surprise: two unique green dials in a single timepiece. One variation boasts classic Roman numerals, while the other dazzles with baguette diamond hour markers. This audacious design is certain to become a collector’s favourite, but be prepared to invest – it carries a hefty price tag of around £34,000.

Similar to the highly sought-after Olive Day-Date in rose gold, we anticipate these new green-dialed Day-Date models to command a premium of around £5,000 above retail price.

Any watches to avoid from Rolex?

While there were certainly some standout winners this year, there were also a few notable disappointments. Dive into our article highlighting The Worst 3 Rolex Watch Releases from Watches & Wonders 2024.

Instagram guidelines

What are Instagrams Community Guidelines on watch-related content?

If you're an avid watch enthusiast, you might have noticed some of your posts being removed by Instagram's algorithm, citing breaches of community guidelines. But what exactly does this entail, and how does Instagram classify an image, taken by yourself, as a breach of community guidelines?

Share only photos & videos you have taken or have the right to share:

It’s evident that original imagery is key, yet Instagram’s algorithm may misconstrue similar wrist shots as brand images. This could be attributed to the abundance of wrist shots and their striking resemblance, potentially confusing the algorithm.

Post photos and videos that are suitable for a diverse audience:

While the community might encourage and support slightly risqué watch shots, Instagram’s algorithm could flag them, affecting subsequent posts that are completely PG.

Foster meaningful and genuine interactions:

The essence lies in the captions you choose. A descriptive narrative about your day or the watch’s history would be deemed meaningful and genuine, whereas a concise caption like “Today’s wrist shot with [insert brand name]” might trigger the algorithm’s spam filter.

Follow the law:

Legal obligations vary by country. For instance, featuring firearms alongside a watch might be innocuous in one region but problematic in another, such as the UK’s strict stance on imitation firearms.

Respect other members of the Instagram community:

While constructive criticism is valued, Instagram’s policies might not always align. What you perceive as constructive feedback, like expressing weariness over another Speedmaster launch, might not meet Instagram’s criteria for acceptable discourse.

Help keep the community strong:

Reporting posts is a double-edged sword, subject to both genuine concerns and malicious intent. Instagram’s protocol likely involves prompt removal pending human review, ensuring the platform’s integrity.

To clarify, this interpretation reflects my understanding of Instagram’s approach to watch-related content, gleaned from existing guidelines and community feedback.

The New Rolex Model for 2024 - Name Revealed!

With the imminent discontinuation of the Yacht-Master II series, speculation abounds regarding Rolex's forthcoming timepieces, and recent trademark filings offer intriguing clues. As customary with Rolex, each series undergoes trademark registration before its official unveiling, and the emergence of new trademarks under Rolex S.A in 2023 fuels anticipation for potential releases in 2024.



Among the trademarks, ‘Land-Dweller’ stands out as the latest entry in the trademark journal. This name suggests a new series possibly akin to the acclaimed and intricate Sky-Dweller. While its exact functionalities remain shrouded in mystery, conjecture hints at its suitability for rugged terrains like deserts or jungles, possibly expanding Rolex’s explorer line. The prospect of another sports watch from Rolex is indeed exciting!



Fascinatingly, Rolex has recently protected the trademark ‘Space-Dweller,’ which dates back to 1966. Originally associated with the Rolex Explorer aboard the Apollo 8 mission to the moon, the Space-Dweller’s legacy was dormant until its recent resurgence in 2021. This revival suggests a potential expansion of the Sky-Dweller series, reaching for new heights, possibly in anticipation of the upcoming lunar mission in 2025. While its exact purpose remains speculative, the Space-Dweller may be tailored for space exploration, adding another dimension to Rolex’s esteemed ‘dweller’ collection.



Lastly, ‘Oystermatic’ appears less as a watch name and more as a functional feature, indicated by its trademark classification under ‘parts of watches’. The specifics of this new functionality remain a mystery, sparking curiosity as to its potential applications. Speculatively, it could introduce innovative methods to enhance power reserve, akin to Omega’s Spirate System, promising advancements in Rolex’s timekeeping technology.

So what is coming up next from Rolex?

As for Rolex’s future moves, the company’s penchant for replacing discontinued models with new offerings is well-documented. While predicting Rolex’s precise course of action is challenging, the pattern suggests an exciting April 2024 release schedule, poised to captivate enthusiasts and collectors alike.

Take a look at our recent article around The Rolex Watches that will discontinued in 2024

Rolex 2024 Discontinued

The Rolex watches that will be discontinued in 2024

Yes, you've read it correctly. This is a confirmed list of watches set to be discontinued from the Rolex Watch catalogue in April 2024. How do we know this well-kept secret? We've been in touch with various authorised dealers from different brands and have collated consistent information across all of them. With a 99% degree of certainty, we can say that the following watches will be discontinued at the upcoming Watches and Wonders event.

Yacht-Master II

Yacht Master II 2024

All watches from the Yacht Master II collection will be discontinued, encompassing all variations in steel, Rolesor, and full gold pieces. While this news may not surprise many Rolex collectors, it deals a significant blow to the Yacht Master line, which first debuted in 2007. The decision to discontinue stems from the Yacht Master II’s sales performance falling short of its smaller siblings, the Yacht Master and GMT Master. While we might see some fluctuations in its price, its lack of popularity suggests limited potential for a resurgence.

Datejust Motif Dials:

Datejust 2024

Another notable discontinuation is the Rolex Datejust Motif dials, known for their rarity and difficulty to acquire. As of April 2024, all variations of the motif dials found on steel and Rolesor models in 36mm and 41mm sizes will cease production. Among the most sought-after were the green palm 36mm Datejust and the green & blue motif Datejust 41. Expect these watches to appreciate in value, potentially by around 10% over current secondary prices.

Oyster Perpetuals – Coloured Dials

Oyster perpetual 2024

A significant blow to new and upcoming Rolex collectors is the discontinuation of the Oyster Perpetual coloured dials introduced in 2020. When these dials debuted, they enjoyed immense popularity, with most fetching a substantial premium, especially in the larger case sizes. With news of their discontinuation, these relatively affordable pieces are poised to skyrocket in value, with an estimated 30% increase over current premiums.

So what is coming up next from Rolex?

Given the prominence of these discontinued models, one can reasonably expect Rolex to introduce replacement models. Stay tuned for our next article – The New Rolex Model for 2024 – Name Revealed! for further insights.

Will the Rolex Pepsi be discontinued in 2024?

The fate of the Rolex GMT Master 2 - 126710BLRO, affectionately known as the Pepsi, hangs in the balance as speculation mounts regarding its potential discontinuation. Having graced the wrists of enthusiasts since its introduction in 2018, the iconic timepiece faces the possibility of being retired, particularly with the 70th anniversary of the Rolex GMT Master 2 on the horizon in 2024.

Factors Influencing Discontinuation

One prominent factor contributing to the swirling rumors is the reported manufacturing challenges in creating the signature red and blue ceramic bezel of the Pepsi. Authorized dealers have hinted at these challenges, adding an air of uncertainty to the watch’s future. While taking such rumors with a grain of salt is prudent, there is a discernible suggestion that a reduction in supply may be on the horizon as Rolex potentially navigates a transition to a 41mm case size.

Anticipated Changes to the GMT Master 2

If the discontinuation rumors prove true, speculation arises about the potential changes that may accompany a revamped GMT Master 2. Foremost among these predictions is the upgrading of the movement, coupled with the adoption of a larger 41mm case size. Drawing parallels with the Submariner, which underwent a similar size increase in 2020, such modifications would align with Rolex’s pursuit of innovation and consistency across its lineup.

Potential Successor to the GMT Pepsi

In the event of the Pepsi’s retirement, enthusiasts are left to wonder what Rolex might introduce in its place. Speculation points towards the resurrection of the GMT Coke, now featuring a ceramic bezel and available on both the oyster and jubilee bracelet options. With its original introduction dating back to 1983, the GMT Coke has a storied history and remains a coveted choice among collectors. Opting for a darker-colored bezel could also alleviate manufacturing challenges, making the introduction of this model a logical and headache-free transition for Rolex.

When will we know?

The watch community is on the edge of their seats, eagerly anticipating official word from Rolex about the fate of the GMT Master 2 – 126710BLRO and the potential end of the Pepsi era. Whether these speculations turn out to be true or not, one thing is crystal clear – the suspense surrounding Rolex’s next move is keeping collectors and enthusiasts alike hooked.

If the Pepsi is indeed on the chopping block, the big reveal is slated for the start of April at Watches and Wonder in 2024. Stay tuned for the moment of truth! 🕰️🤞

Are the Rolex flipping days officially over?

Absolutely, you heard it correctly – the era of flipping Rolex watches is winding down, especially for hot-ticket items like the Steel Submariner Date and Non-Date. Dealers are snatching them up at nearly the recommended retail price (RRP). However, don't pack up your investment dreams just yet; there are still opportunities in the Rolex game. The key? Knowing what to buy and gearing up for a bit of a rollercoaster ride.

The Historical Frenzy

So, remember the crazy markups on used Rolex watches? It all started back in 2016 with the ceramic Daytona – that one watch that made everyone lose their minds. Suddenly, there were waiting lists longer than a blockbuster movie marathon, averaging 1-2 years. And boom, that turned second-hand models into gold mines.

But wait, it didn’t stop at the Daytona. The hype trickled down to other cool watches like the Submariner and GMT, making all-steel sports models like rare Pokémon cards for new collectors – impossible to get.

The Now Scene

Fast forward to today, after Rolex jacked up prices more times than we’ve lost our keys. Now, some “hard to get” sports models, like the non-date and date Submariners, and bimetal GMTs, are playing price tag catch-up with their brand-new buddies in the store. Also, other brands like Tudor are doing a 180, turning once-exclusive watches into online shopping bin regulars.

It’s a mixed bag for collectors. On one hand, those Rolex dreams are closer to reality at retail. On the flip side (pun intended), the old hard-to-get Rolex gang is losing some of its cool factor. People are ditching their preowned watches like it’s a flash mob, causing a flood of supply and, you guessed it, a dip in prices.

Dealers' Dilemma: Cheap Thrills

Dealers are in on the action too. They’re snagging watches at or just below the retail price because, let’s face it, there’s a watch flood out there. Even newbies like the Rolex GMT Master 2 – 126713GRNR (aka “The Zombie”) took a nosedive from £30,000 to around £16,000 in just six months. Dealers are playing it safe, avoiding the hype train to keep their wallets from catching fire.

Collecting Wisdom: Don't Rush, Don't Regret

So, what’s our advice in this watch rollercoaster? Stick to the classics: buy a watch you genuinely want to keep for the long haul. Forget the quick cash dreams; think about whether you can stand by that timepiece for 2-3 years or more. If commitment issues kick in during the purchase, take a step back. Patience pays off, and there’s always another watch waiting to steal your heart.

Investing in Style: The Gamble Game

Are watches still investment material? Sort of. But don’t go blowing your paycheck on the latest and greatest. That new model will age faster than last year’s tech. Real “investment” potential lies in discontinued models with a history – the ones not making the rounds anymore. They might fetch a higher price due to rarity, condition, and people wanting them bad. But let’s be real, it’s more of a gamble now than the old Rolex flipping sure thing. Do your homework and be ready for a wild ride.

Rolex Market Update: Buy, Sell, or Invest? Our Insight.

You might be wondering what's happening in the watch market, and we're here to provide you with the latest market update.

After reaching historic highs in February 2022, we are currently witnessing a significant dip in the prices of preowned watches. While this may prompt some to rush to their safety deposit boxes and consider selling their watches on the open market, it has also created a fantastic opportunity for those who previously saw their dream watches reach astronomical prices, making them unattainable. Now, these watches appear to be more affordable.

So, what's causing this sharp decline?

The cost of living crisis, which has affected the prices of essential goods like food, fuel, and raw materials, combined with the ongoing high levels of inflation, has created the perfect storm for reduced buying activity in the luxury sector. To be clear, people are still buying watches, but they are primarily serious collectors who now see an opportunity to purchase their desired watches at prices at least 25% lower than the highs we witnessed last year.

Is the market currently at its lowest point?

At present, the market seems to have decreased by at least 25%, bringing preowned watch prices for stainless steel models back to what we might consider “normal” levels. By “normal,” we mean prices that reflect a sustainable increase, not below retail.

So, what should you do? Should you buy or sell?

Your decision depends on your current situation. If you bought a watch with the intention of making a quick profit, I must say that this is not an ideal time for you. You may want to consider holding onto your watch or, at worst, selling it promptly.

However, if you are a genuine collector looking to purchase a high-demand watch at a fair market value, there has never been a better time to find the watch you’ve always desired.

What does the future hold for watch investing?

As a watch enthusiast and collector, I would advise against viewing watches solely as commodities to invest in. Instead, I recommend buying a watch that you truly enjoy and love. I predict that the market will continue to grow, albeit not reaching the highs of 2022.

We may see annual growth rates of 5-7% for stainless steel high-demand pieces and around 2-3% for bi-metal pieces. As for solid gold and other precious metal watches, it’s possible that their prices may dip below retail for the foreseeable future.

New Rolex Watches at Watches and Wonders 2023

Welcome to the unconfirmed list of new Rolex watches that all watch enthusiasts like us are hoping and dreaming to come true.

To give a little bit of context to this article, not many people know the inside scoop around the annual Rolex releases and while many speculators (including ourselves) can try and figure it out we are all just imagining the possibility of our own predations coming true.

With that being said let’s focus on the facts of what we know about Rolex and what they have done in the past.

Special Birthdays

Every couple of years, Rolex will celebrate the birthday of one or two of their current model lines. This year (2023) is no different with the special 70th Birthday of the Rolex Submariner and the 60th Birthday of the Rolex Daytona.

Both these sports watches have had some commemorative upgrades in the past few years which have either been a great success or (in our opinion) significant downgrade.

Let’s start with the Submariner. This watch got an upgrade in 2021, featuring the new 3235 movements, a 41mm case size, a thicker bracelet, and replacing coloured dials on some models with black dials. While many saw this as a great improvement on the submariner the markets, unfortunately, didn’t. This saw the updated model 126610lv (The Starbucks) dipping way below the previous generation (116610LV – The Hulk).

However, on the flip side in 2016, the Rolex Daytona had a significant upgrade featuring a new 4130 movement and a ceramic bezel on all steel models. This upgrade was seen as a huge success and this started in the now infamous waiting lists that we know today.

In the background to the steel Daytona was the Daytonas Golden brother the 116508 which features a vibrant Green Dial most commonly seen on the Rolex Hulk. This watch, (nicknamed the John Mayer after the famous Hodinkee interview ‘Taking Watches’), was Rolex’s way of commemorating the Daytona’s success over its troubled beginnings as Rolex’s first and only chronograph watch. These new additions to the Daytona collection catapulted the demand for the brand and the word on everyone’s lips in 2023 is…What’s happening for the 60th birthday?

The Predictions

With two big birthdays happening for both the Submariner and the Daytona, we are expecting Rolex to issue some god-tier magic to live up to previous birthdays for other models.

So what do we think could be introduced in 2023?

Submariner Date -  126618LV

For those fans of the 116610LV (aka The Hulk), you will be drooling over the thought of a full yellow-gold submariner with a green dial and bezel. Some might say this will never happen however, everyone wants it to happen.

When the 116610LV got discontinued back in 2021, everyone was hugely disappointed as it was a simply stunning watch at a fantastic price point. Today it has been replaced with the 126610LV which features a less attractive black dial and green bezel. Did Rolex remove the green dial from the steel version to make way for the new updated gold version for the big 70th birthday?

We think so! Looking back at the Daytona and how that watch received the same treatment back in 2016, it would seem convenient to reissue the green dial submariner back into production in a beautiful 18k gold finish.

Rolex Daytona -  126501

The Rolex Daytona has been featured in many colour ways throughout the years, however, one colourway that has not been applied is the use of steel and everose gold. The beautiful colour tone which recently came out in 2018 on the GMT master 2 (aka the Rootbeer) became a smash hit and subsequently replaced steel with the yellow gold GMT master 2 variation.

Is this a big enough birthday surprise for the iconic Daytona? Well no, I don’t think it is and the leaves the door open to a holy grail Daytona which could be in the form of…

Rolex Daytona -  126505

This solid everose Daytona with the blue sunburst dial would be a collector’s dream as such a combination has never been tried on the Daytona. However, the rumor mill for 2022 had watch pundits such as Paul Thorpe suggesting that this colour variation could be featured on the day date line. Unfortunately, this never came to reality in 2022, however, the desire for everose gold on sports model watches has been growing since the introduction of everose in the GMT Master 2 range, and adding a blue dial to the Daytona would definitely be a statement piece.

Could this new addition discontinue the current 116508 ‘John Mayer’ Daytona? Yes, we think it could. Rolex have always been a fan of discontinuing watches even if they are immensely popular, so it wouldn’t be out of character for Rolex to do the same again here.

So, when will we know?

We can expect the rumor mill to be churning at least 1-2 weeks before the Watches and Wonders event in April 2023 but we won’t know for sure until the 1st of April 2023. Be sure to tune in to our Instagram stories as the news unravels and hopefully, we will all be in for some good surprises from Rolex this year.

7 tips to retain the value of your Rolex watch

I know what you are thinking, ‘Rolex watches always retain their value’, and that statement is indeed true, but are there things that could reduce the value of your watch? Yes and here are seven tips to help you retain the value.

Tip 1: Wear your watch frequently

Now, this might come as a surprise but not wearing your watch can affect the movement over time. Think of it like a car sitting on your driveway for 2 months. On the outside, it will look fine but under the bonnet, the lack of mobility will inevitably lead to parts seizing up or failing. We would recommend cycling your watch collection to ensure all your watches get plenty of wrist time to keep the movement active.

Tip 2: Condition is key

While wearing your watch as much as possible is always good, it is always worth trying to avoid potential hazards which could potentially scratch, dent, or break components of your watch. The most common areas for these occurrences are the sapphire crystal face, the side of the lugs, and the clasp. These areas of your watch are normally close to table edges, door handles, and sometimes concrete floors.  And while it is not the end of the world if you do scratch your watch, it will cost up to £200 to get it polished and back to looking new again.

We would recommend keeping one of our Clam Single Watch Travel Cases with you just in case you are doing anything that might cause you to damage your watch or if you need to secure your watch while in storage.

Tip 3: Keep everything that came with the watch

This might seem like an obvious tip, but you will be surprised at how many people throw away the box, receipt, and even the paperwork for the watch. But if a secondary market dealer was to tell you that the box, papers, and purchase receipt could be worth 10-20% of the value of the watch, you would defiantly think differently!

This is why we would recommend you keep hold of everything that comes with your watch which would normally consist of:

  • The Watch (Obviously)
  • Green Presentation Box (with cushion)
  • Cream outer Box
  • White sleeve with sticker
  • White hangtag
  • Green certified tag
  • All links (If any are removed from the watch)
  • Bezel protector (Sometimes these are excluded)
  • Rolex manual
  • The warranty card with the Rolex green wallet
  • Original Purchase Receipt

Tip 4: Keep it original

Another tip that might be obvious to the seasoned collector but keeping your watch original is vital to value retention.

When we say ‘original’ a secondary market dealer would say ‘factory’. This would mean that all parts of the watch including the bracelet, dial, and hands remain with the watch even if it goes in for a service. Rolex has been known to replace dials, bezel inserts, and original bracelets on vintage models when they come in for a service. While it is nice to have something new and, in most cases, improved on your watch after a service, collectors go mad for original parts even if they are heavily worn.

So, if the watch does go in for a service, be sure to keep all original parts for your watch. This will increase the value by a possible 30% on certain models.

Tip 5: Stay away from aftermarket

Very similar to tip number 4, we would recommend staying clear of anything that is considered aftermarket. This includes adding gems to the watch by drilling holes into the metal itself. Other things we would recommend staying clear from are after-market bezels or dials. While these are not permanent, they are unnecessary and will require you to keep hold of the original parts later.

Tip 6: Beware of water damage

One of the costliest repairs for any Rolex watch is the frequent mistake to not screw the crown down properly before entering the water. I have unfortunately seen many watches that have had water creep into the movement and to put it simply, water and oil do not mix at all. This will lead to an extensive repair cost of around 7-10% of the value of the watch.

Tip 7: Don’t over-polish your watch!

As mentioned in tip number 2, a professional polish can cost between £100-£200 (depending on the metal), and frequent polish can create a domed mirror effect instead of a flat mirror effect. This is one of the few ways you can tell a watch has been over-polished or not polished correctly.

Another unfortunate outcome of amateur polishing is rounding the edges of the lugs. Some secondary market dealers would refer to the watch as being ‘sharp’. This generally means that the edges of the watch are sharp and have either not been polished or had a professional polish.

It’s hard to say if polishing affects the value as some buyers like their watch looking new, however, depending on the model and age, we would advise asking a second opinion before polishing your watch.

In conclusion

The general rule of thumb is to enjoy your watch but be mindful that keeping it in great condition will help you reduce any potential costs later on. After all, no one likes unexpected services or costly repair bills so by following these 7 tips you should be able to keep your watch in top condition for yourself to enjoy or move on to the next potential owner.