Will the Rolex Pepsi be discontinued in 2024?

One prominent factor contributing to the swirling rumors is the reported manufacturing challenges in creating the signature red and blue ceramic bezel of the Pepsi. Authorized dealers have hinted at these challenges, adding an air of uncertainty to the watch’s future. While taking such rumors with a grain of salt is prudent, there is a discernible suggestion that a reduction in supply may be on the horizon as Rolex potentially navigates a transition to a 41mm case size.

If the discontinuation rumors prove true, speculation arises about the potential changes that may accompany a revamped GMT Master 2. Foremost among these predictions is the upgrading of the movement, coupled with the adoption of a larger 41mm case size. Drawing parallels with the Submariner, which underwent a similar size increase in 2020, such modifications would align with Rolex’s pursuit of innovation and consistency across its lineup.

In the event of the Pepsi’s retirement, enthusiasts are left to wonder what Rolex might introduce in its place. Speculation points towards the resurrection of the GMT Coke, now featuring a ceramic bezel and available on both the oyster and jubilee bracelet options. With its original introduction dating back to 1983, the GMT Coke has a storied history and remains a coveted choice among collectors. Opting for a darker-colored bezel could also alleviate manufacturing challenges, making the introduction of this model a logical and headache-free transition for Rolex.